Effective Date: September 1, 2023
Personal Information We Collect and Why We Collect It
“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
Identification and Contact Information, including your name, title, alias, postal address, phone number, email address, government identification numbers, and social media usernames;
Registration and Profile Information, including username and password for our Sites, and security question/answer combinations;
Transaction Data, including payment information and credit card number;
Commercial Information, including services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
Health and Insurance Information, including policy number, medical diagnosis, and accessibility requirements;
Demographic Information, including your age, birth date, gender, languages spoken;
Usage Information, including IP address, device identifier, network connected hardware data, browser type, and language, operating system, internet or mobile network provider, information about your use of the Sites, website access time, duration of visit, referring website address, browsing and search history on our websites, webpages viewed immediately before and after our websites, information related to your interactions with our websites, social media pages, emails, online chat, text message communications, and advertisements;
Geolocation Data, including your physical location based on information you provide directly or inferred from your IP address;
Audiovisual Information, including audio data collected when you call our customer service numbers; and Communications, including the contents of your communications via phone, email, text message, chat, or other means (such as survey responses, reviews, and comments on our blog and social media pages).
We may use and share information for any purpose if it is publicly available, de-identified, or aggregated with other information so that it can no longer identify you.
How We Collect Your Personal Information
We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Sites. We may also collect Personal Information about you from our Service Providers and third parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Sites.
Information that You Provide
We collect Personal Information about you directly when you:
Register or maintain an account with us;
Schedule a tour;
Apply for a job;
Contact us using our online form;
Enter search terms or other information through our Sites;
Subscribe to receive our notifications;
Exchange communications with us by mail, email, phone, etc.;
Post comments to our online communities;
Obtain customer Sites or technical support;
Post reviews or other information about our products or services; and
Connect with us via social media.
Information Collected Automatically
We may combine automatically collected information with other Personal Information we obtain about you, which may include data we obtain from third parties. Cookies on our Sites may be used to collect Personal Information about your online activities over time and across different online services.
Information We Collect from Other Sources
The Village at Sugar Land may also obtain information about you from other sources, including our Service Providers. We also may obtain your Personal Information from our affiliates. In some circumstances, we obtain Personal Information about you from third parties, including business partners, resellers, and data brokers, some of whom may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.
How We Use Personal Information
We may use the information we collect about you through this Site for various purposes, including to:
Personalize and improve your online experience, such as by providing you with content that may interest you and making navigation on our Sites easier;
Respond to your emails or other requests, inquiries, comments, or questions (to respond effectively we may share information with others, for instance, a specific Atria community or regional staff member who can best handle your request);
Monitor and analyze trends, usage, and activities of visitors to, and users of, the Sites;
Send you marketing materials and advertisements;
Improve the Sites, our marketing, and products or services we may offer;
Contact you regarding your use of the Sites;
Verify and/or authenticate your identity;
Provide you with information that we believe may be useful to you, such as information about products or services offered by us or by others;
Prevent fraud or other misuse of the Sites, including protecting our rights and the rights of affiliates or related third parties;
Maintain records of our transactions and communications;
Comply with applicable laws, regulations, or legal processes as well as industry standards and our company policies;
Prevent, investigate, identify, or take any other action about any suspected or actual fraudulent or illegal activity or any activity that violates our policies; or
For any other purpose, with your consent.
We also may use the information we obtain about you in other ways for which we provide notice at the time of collection.
Where necessary to run our Sites, for example by allowing you to log in or schedule a tour;
To optimize the functionality of our Sites, including by personalizing content for you, greeting you by name, and remembering your preferences (e.g., your choice of language or region);
For analytics purposes, including to help us understand how our website is used, to see what products most interest you, and determine how best to market our products to you;
For purposes of ad targeting and marketing, including collecting information about your browsing behavior on our Sites to show you interest-based advertising when you visit other websites or use social media;
To determine if you open or act upon our email messages (information on unsubscribing from our commercial email communications is provided below); and
To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad.
How We Share Personal Information
Within our group of companies including with our affiliates, subsidiaries, locations, and brands.
With our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) for them to provide their services to us. For example, we may share your Personal Information to provide customer service, operate and improve our business and the Sites, improve our products and customer service, help run our promotions (including coupons and rewards programs), process payments, perform auditing and quality control, communicate with you, and otherwise operate our business.
With third parties for marketing purposes, to improve our products and Sites, or to provide you with other products and services that may interest you.
With our advertising partners for ad targeting, remarketing, and customized advertising content.
As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety, or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
With our insurers and professional advisers to manage risks, exercise or defend against legal claims, and otherwise obtain professional advice.
With third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).
Social Features on Our Sites
Certain functionalities on the Sites permit interactions that you initiate between the Sites and certain third-party Sites, such as social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Sites and third-party Sites; “liking” or “sharing” The Village at Sugar Land’s content; logging in to the Sites using your third-party Sites account; and to otherwise connect the Sites to a third-party Sites (e.g., to pull or push information to or from the Sites). If you use Social Features, the information you post or provide access to may be publicly displayed on the Sites or by the third-party Sites that you use. Similarly, if you post information on a third-party Site that references the Site (e.g., by using a hashtag associated with The Village at Sugar Land or one of our brands in a tweet or status update), your post may be used on or in connection with the Sites or otherwise by The Village at Sugar Land and/or our affiliates. Also, both The Village at Sugar Land and the third party may have access to certain information about you and your use of the Sites and any third-party service.
Advertising and Marketing
We use third-party advertising partners that may use their Cookies and our Cookie data to show you personalized ads and to measure the effectiveness of these ads. We may provide these third-party advertisers with information about your use of our Sites as well as aggregate or non-personal information about users of our Sites. They may use this information to build or enhance their understanding of you and your interests to provide you with more relevant ads.
Your Choices About Tracking and Communications from Us
Cookies and Tracking Technologies
Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our Sites.
Our Sites offer a Cookie preference center that allows you to exercise your choices. Please click on the link at the bottom of the Site you are viewing to update your cookie preferences. Cookies may also generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. If you typically use more than one browser, you will need to disable or delete Cookies separately on each browser you use. Please review your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our Sites may not function properly and disabling Cookies may invalidate your other opt-outs that rely on Cookies to function. Please be aware that disabling Cookies or limiting targeted advertising will not stop you from seeing advertisements online or in apps. The advertisements you see will, however, likely be less relevant to you.
Do Not Track Signals
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, that there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. We do, however, respond to the Global Privacy Control (“GPC”) signal for California residents wishing to opt out of the “sale” or “sharing” of their Personal Information. For more information, please see our California Consumer Privacy Notice.
Analytics and Advertising Technologies
Some of our service providers offer tools that you can use to limit or opt out of their Cookies, including:
For more information about Amazon’s advertising privacy and preferences, visit Amazon’s ad preferences page.
For more information regarding Microsoft’s data practices, including the Clarity, Bing Adds, and Xandr Cookies, visit Microsoft’s privacy page.
To change your privacy and advertising settings with Facebook, log in to your Facebook account and navigate to the Privacy Center at Meta’s Privacy Center or review your Ad Preferences on Facebook’s ad preferences page.
To learn more about managing your browser’s opt-outs, visit Network Advertising Initiative’s opt-outs page.
To learn more about opting out of data collection by Oracle, visit Oracle’s opt-out page.
To learn more about opting out of data collection by Adobe Analytics, visit Adobe’s opt-out page.
You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding interest-based advertising, including the use of cross-device data for serving ads, visit Digital Advertising Alliance’s Consumer Choice tool. To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).
In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified in one or more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of other online services such as Facebook/Meta or Twitter. We are not responsible for these third-party services, including without limitation the security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, to find out what options Facebook offers you to control such ads. If we use Twitter Matched List Ads, you should be able to review your ad options in your account settings on Twitter.
The Village at Sugar Land is not responsible for the effectiveness of any third-party opt-out options or the accuracy of their statements regarding their programs
You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending a request to unsubscribe to [email protected]. If you opt out of our marketing email communications, we may still send you email messages related to your account. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.
You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you share with us. Once you opt-in, we may send you text messages (i) regarding your account; (ii) about our products and promotions (including advertisements, sales, and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use and enjoy our Sites, services, or products. If you opt in, standard text messaging charges may apply. You may choose to opt out of our text messages and alerts at any time. To directly opt-out, send us a text message from your mobile phone with the words STOP, STOP ALL, END, QUIT, CANCEL, or UNSUBSCRIBE, and we will unsubscribe you from text communications. If you opt out, you will not receive any additional text messages via your mobile phone. For more information regarding our text messaging and alerts, please contact us at [email protected] or 832 400 5280.
We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage is not completely secure, and Atria cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us. If you suspect any unauthorized activity associated with your account, please report that activity to us immediately.
The Sites are not intended for children under the age of eighteen (18) and we do not knowingly collect personal information from children through the Sites.
Changes to This Policy
How To Contact Us
The Village at Sugar Land
Attention: Privacy Inquiry
2100 Village Living Ct
Sugar Land, TX 77479.